Why Every Business Needs an Explainer Video Production Company
The digital landscape is always changing, and businesses are looking for new ways to keep up. One effective strategy is for businesses to invest in an explainer video production company. This can help enhance communication and engagement and improve digital transformation and HR onboarding processes. Join us as we explore the benefits of investing in explainer videos and how they can positively impact your business.
The Power of Visual Learning in HR Onboarding
Humans process visual information faster and more efficiently when compared to textual information, showcasing the importance of visual stimuli when it comes to information retention and boosting learning curves. In terms of HR onboarding, processes that are mainly text-based tend to overwhelm new employees and result in poor information retention.
Incorporating visuals and audio in explainer videos can significantly enhance comprehension and retention of important information. Incorporating vibrant imagery, engaging animation, illustrative aids, and real-world scenarios helps explain complex concepts in an easier way for new employees to resonate with and remember, as well as ensuring that your company has conveyed critical messages that result in fruitful onboarding processes.
Streamline Onboarding Processes with Explainer Videos
Partner with an explainer video production company to create a video-based onboarding process that relays consistent messaging and branding that reinforces your company’s identity and values. Easily convey your company’s mission, vision, and values with explainer videos through visual storytelling, ensuring that these aspects are portrayed to your new hires in simple and digestible ways. In addition, be confident that each set of new hires receives consistent branding and a uniform introduction across onboarding processes, no matter the location or department. Using explainer videos for your HR onboarding cultivates a strong sense of identity and pride among employees, creating a positive and strong company culture.
Critical components of videos include clarity and consistency in communication. Clear and consistent communications on policies, procedures, and company culture help new hires understand what is expected of them and how they fit into the company’s organisational structure. By adding movement and context to text-based information, videos ensure that information on workplace policies, hierarchical structures, and available resources is straightforward and helps reduce confusion and anxiety for new hires or employees transitioning into new roles.
How Explainer Videos Make eLearning Cost-Effective
When comparing the upfront costs of producing explainer videos versus the ongoing expenses of in-person training sessions, it is clear that traditional training methods often incur substantial expenses. These may include venue rentals, instructor fees, printed materials, and travel costs. Video-based training significantly reduces these expenses, making it the most economical choice for companies of all sizes.
Once an explainer video has been created, it can be used repeatedly for different onboarding processes and reach a wide audience without incurring additional expenses. Its scalability, ease of distribution, ease of updating messages or concepts, and long-term use make it an attractive solution for remote onboarding, especially relevant for global or hybrid teams.
Boost Retention and Engagement in HR Training
Create HR onboarding and training processes that result in high levels of information retention and engagement through interactive video learning experiences. Personalise videos to address new hires’ unique needs and backgrounds by customising content such as the employee’s role, department, geographic location, language options, accessibility needs, and culturally relevant references. These critical aspects ensure your content is inclusive and considerate of diverse backgrounds.
Incorporate visual storytelling, motion graphics, animation, and interactive elements (such as quizzes and scenario-based simulations) to hold employee’s attention and increase their interaction levels. This approach accommodates different learning styles and empowers employees to take ownership of their professional development.
Tracking and Improving Learning Outcomes with Explainer Videos
Videos created for HR onboarding processes and eLearning platforms can easily be tracked for data analytics and feedback mechanisms. Regularly checking in with new hires and collecting their feedback about their onboarding or eLearning experiences provides invaluable insights into what aspects work and what doesn’t. These aspects include content relevance, engagement levels, clarity of information, and overall satisfaction.
Analysing engagement metrics such as video completion rates, interaction levels, and quiz results offers a quantitative measure of your content’s effectiveness. This allows your team to identify patterns and trends and helps them make informed decisions about aspects of the content that need enhancement.
By regularly gaining insights and feedback, companies ensure that their HR onboarding and eLearning processes remain dynamic, relevant, and effective.
Let’s Get Started
Partner with Anderson Studios to demystify your complex content. Experienced in factual, educational, and informative content creation, we will help your audience understand exactly what concept you’re presenting, no matter how technical, complex, or abstract.
Create crystal clear confidence with audio-visual content that educates, informs and engages clients, teams, and prospective customers.
Let the team at Anderson Studios help you create live video productions, corporate videos, explainer videos, or demo videos.
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