How Live Stream Event Services are Revolutionising Corporate Events

Whether you’re a business looking to connect globally with customers and international partners, or an organisation seeking to unite members from different locations, live stream event services hold a ton of potential and are revolutionising the corporate event scene. 

Throughout this blog, we take a look at the evolution of corporate events and the top seven reasons to live stream your next event.

The Evolution of Corporate Events

The ever-evolving technology industry has shown how impactful and influential the digital landscape is to many industries, especially the business world. In just a few years corporate events, the home for attracting potential customers and networking parties, have had massive shifts. 

The COVID-19 pandemic catalysed the need for new and improved online platforms for the world of remote work and this is where the technology industry showcased the need for live stream event services across many, if not all industries, not just eSports and gaming. So much so that live stream events now account for 23% of global viewing time with the number of South African users expected to reach 9.8 million by 2027. 

Seven Reasons to Use Live Stream Event Services

Live stream event services have revolutionised corporate events and are an invaluable tool for individuals, businesses and organisations looking to build a strong and relevant digital presence. With myriad benefits from live streaming events, here are the top seven reasons for your business to live stream corporate events, easing your business through a positive and impactful digital transformation.    

One: Increased Accessibility and Reach

You can broadcast to a broader audience, especially to niche groups scattered across the nation (and possibly the world). Additionally, it seamlessly filters out uninterested and unrelated audiences. 

This provides the opportunity to jump straight into discussions, without the hassle of covering basic concepts and spending less time on uninformed or misinformed questions. It lets you talk about topics that keep your business relevant and engaging. 

Two: Real-Time Engagement

Live stream services have built-in interactive tools viewers can use, fostering a sense of interactivity and community. Comments, likes, real-time Q&As and polls allow for clarification and create a platform for many people from all walks of life to share their ideas and experiences. 

Make sure that your live stream has an agenda that will be updated in real time, allowing people to engage better with your content. They’ll see what’s coming up and better relate this to future topics. This invaluable data can streamline many areas of your business, especially your marketing strategy. 

Three: Cost-Effectiveness

Traditional events often involve significant costs related to venue rental, equipment, travel expenses, catering costs, and costs of creating promotional videos showcased at the event. 

Live streaming eliminates the bulk of these expenses, making it a cost-effective alternative and enhancing accessibility for individuals facing physical or financial constraints that would otherwise have prevented attendance. 

Four: Content Longevity and Repurposing

Your live stream events aren’t limited to the moment they occur. Recordings can be uploaded to be watched in the viewer’s own time, archived as on-demand content, used for future marketing purposes, used to create repurposed content, and edited for training programmes. 

Live streams create lasting digital assets, expanding the lifespan and value of your content creation efforts.

Five: Brand Exposure and Marketing Opportunities

Live streaming your events is an integral marketing tool, ultimately providing a platform for increased brand exposure and marketing opportunities. Moreover, live streaming your events will further identify your audience, giving your marketing team a clearer picture of who exactly you’re talking to and who is interested in your product or service, shedding light on opportunities for future marketing campaigns. 

Using live streaming services with social media platforms allows viewers to spread the word about your event, products and services, and attracts new followers. Incorporating marketing surveys before, during and after your live stream event will increase your efforts to generate new leads. 

Ask viewers about themselves (age, gender, occupation etc.), use cookies to gather information about your viewers, analyse questions and comments made during the event, create an email database of viewers who watched the event, and analyse views and interactions of the published live stream. 

Six: Flexibility and Adaptability

Live streaming your corporate events allows your content delivery to become flexible. You are able to provide various event formats, from conferences and seminars, to product launches and product demos. With this flexibility, your marketing team can create and repurpose content effectively and efficiently, increasing your target reach and SEO efforts. 

Not only will the repurposed content be published on many online platforms, but you can also adapt the content to use in-house. An important use of adapted content is with HR onboarding processes. A corporate live stream is the perfect way to engage your employees, minimise expenses and unify your organisation. 

Seven: Monetisation and Revenue Generation

Last but certainly not least, opt into live streaming your corporate events to open up monetising opportunities and gain back your return on investment (ROI). This can be done in several ways namely through ticket sales, sponsorships and pay-per-view models. This additional income positively impacts your ROI and contributes to the sustainability and success of future events. 

Get Started

Anderson Studios deals with dispersed teams, remote workforces and global audiences. We offer comprehensive solutions for integrating live streaming and online streaming, ensuring a seamless and engaging experience for both you and your audience. 

Whether you want to bring your teams closer and communicate key corporate objectives in an internal online event, host live training for your teams or customers, or reach wider audiences through webinars, our fully-equipped live streaming studio in Cape Town is standing by to broadcast your message online. 

Allow our highly experienced crew to take care of every aspect of the live stream process – from initial concept to all and any content production required in the event to the filming and live-editing of the event, and the actual presentation and hosting of the live stream event.