The value of video based induction and onboarding of new starts

The value of video based induction and onboarding of new starts

In today’s fast-paced business world, the onboarding process for new employees has become a critical aspect of an organisation’s success. The need for effective employee onboarding cannot be overstated. It can be the difference between a new hire feeling lost, unsupported, and unmotivated, and feeling confident, integrated, and ready to hit the ground running.

Video production has emerged as a powerful tool in supporting effective onboarding processes. This blog will explore the value of video-based induction of new staff, and will highlight how well-designed video production can play a vital role in the communication, HR and training aspects of welcoming new members of staff. We will also discuss how video onboarding can be particularly effective for remote onboarding.

Why is effective employee onboarding important?

Effective employee onboarding sets the tone for a new employee’s experience at a company. It helps them feel welcome and valued, and it lays the foundation for their future success. 

Research has shown that effective onboarding can lead to better job satisfaction, increased productivity, and reduced turnover rates.

On the other hand, poor onboarding can lead to negative outcomes, such as high turnover, lower productivity, and reduced morale. A study by the Society for Human Resource Management found that one in three new hires will leave their job within the first six months, and poor onboarding is one of the top reasons why.

The role of video production in effective onboarding

Video production has become a popular tool in the onboarding process. 

Why? Because it allows companies to communicate key information in a clear, concise, and engaging way. Time after time. Day after day. 

• Effective. Videos can be used to introduce new hires to company culture, policies, and procedures, as well as provide training on specific tasks and tools.
• Online. Video onboarding can also be particularly useful for remote onboarding. As remote work continues to become more common, companies are finding new ways to integrate new hires into the organisation, even when they are not physically present. Video-based induction allows companies to provide a consistent onboarding experience, regardless of where new hires are located.
• Personal. Video production can also help to humanise the onboarding process. By including video interviews with current employees, new hires can get a sense of the people they will be working with and the company’s culture. This can help to reduce feelings of isolation and anxiety, particularly for remote workers.
• Cost-effective. In addition to its effectiveness, video production is also a cost-effective and scalable solution for onboarding new hires. Videos can be reused for multiple hires, and they can be accessed by new employees at any time, providing a consistent experience that is always available.

Conclusion

Effective onboarding is critical for the success of new employees and the organisation as a whole. Video production has emerged as a powerful tool in supporting effective onboarding processes, particularly for remote workers. By using video, companies can communicate key information in a clear, concise, and engaging way, humanise the onboarding process, and provide a cost-effective and scalable solution. As remote work continues to become more common, video-based onboarding will become an increasingly important part of the onboarding process.