Day 2 – Filming on Site HSE training
We’re on site at a global oil and gas company, creating content that will train staff on important health, safety and environment measures.
It’s day two. Today, we focused on updating an existing training video around the correct protocol for a safe “boat transfer”. To do this well, we carefully analysed what was required. Analysis is the 2nd step in our E- ADDIE method.
The secret to effective remote learning
Almost every potential client tells us that they are not a fan of online training because they have found it isn’t effective, not personalised, and doesn’t teach the employee how to keep themselves safe.
However, we have found the secret sauce to effective video and e-learning. It is our primary goal in everything we do. It is so difficult for most to achieve through video and online learning.
Honouring and fostering the human connection.
Our focus is to solve the challenges by improving efficacy, personalisation, and learning how to stay safe. To do so, we ensure the videos we create not only teach and grow learning to a wide audience quickly, but that it supports fast comprehension and retention of the material. This is why we are on site, demonstrating how to be safe in a familiar environment, rather than in a stuffy classroom with a voice-over PowerPoint.
What we ask before creating a video
Video is a powerful medium to tell a client’s story. In fact, recent research shows that a minute of video is worth 1.8 million words! So we want every minute to count.
To do this, we spend a lot of time discussing how we can use the video to help tell stories better. We ask questions, and use the answers to analyse how we can approach this new, improved video.
- Purpose. We identify the purpose of the video, and the problem it solves.
- Key messages/takeaways. We ensure the requisite skills are acquired through the video training.
- Target audience. We get a better picture of who we need to address through the video.
- Language. We find out how to best improve accessibility (closed captions/ subtitles).
- Desired outcome. The client highlights the key behaviours that need to be changed or enhanced. We also pin down how we will know if this has been achieved. This speaks to our Evaluate phase of E-ADDIE once the video is created.
- Ideal duration. With a view that crew who are watching the video still need to board the surfer boats timeously, we need to be efficient in our communications. Tight script, strong, easily understood visuals, clear and concise training.
- Call to action. What must the crew do at the end of watching the training. This needs to be evident.
Improved training design for optimal engagement
Because we’re a full-stack video and content creation house, we are able to add more than video content to the training material.
So, to really improve the existing video content we were given, we explored the use of animation and infographics. These would do well to better communicate the overall safety message.
Plus, we supplemented with video that was filmed on location. This required a full day of filming. However, the end result is absolutely worth it. The video crew will then have produced a training video that actually SHOWS where the audience uses the skills acquired from watching the video. This makes the videos even more relevant and applicable.
What’s happening tomorrow
Day 3 has us flying via helicopter to several working platforms. Now, this is not for the uninitiated, nor the ill-prepared. We know what it takes to film training videos for the oil and gas industry. We came prepared.
Equipped to equip others
The team and I completed all the necessary training to meet the certification to work offshore in the environment.
We did 5 days of offshore sea survival and HUET (Helicopter Underwater Escape Training), completed at the Survival Centre in Cape Town.
It is what sets our video team apart from others – we know this space.
I’m curious to hear what your experience of remote learning has been like? What in your mind makes safety videos meaningful and engaging? Please share and leave your comments below.