What makes an effective explainer video?

What makes an effective explainer video? By Daniel Thomas I often get asked ‘what makes an explainer video any good?’. I guess the best way I can answer that is with another question: what is the purpose of an explainer video? If you understand what its purpose is, then you can determine if the explainer…

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How to Simplify Complex Topics with Animated Explainer Videos

How to Simplify Complex Topics with Animated Explainer Videos Explainer videos used for marketing purposes have become extremely popular over the last few years as the digital market has exploded. Video content, namely explainer content, has allowed companies to reach a larger and more diverse audience, no matter where they are. The benefits of video…

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A powerful corporate video: What you must know

A powerful corporate video: What you must know An engaging and powerful corporate video is crucial to help your business stand out online and bolster their media presence. It’s exciting too – that’s why so many companies dive into the production of their corporate video project without fully knowing who the video is for and…

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Animated Explainer Videos

The Exciting Era of Animated Explainer Videos By Denisha Perumal Explainer videos are fast becoming the new preferred way to showcase a product or service. This form of content is quickly taking over the HR and marketing industry, and it is clear to see why. Explainer videos present complex content in a way that is…

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How to create immersive training

How to create immersive training experiences One of the major things content creators struggle with is creating a sense of immersion: making the viewer feel as though they are in the space rather than just a passive observer. Immersive e-learning content exposes students to real-world scenarios or ideas in a safe and controlled environment. Through…

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Day 2 – Filming on Site HSE training

Day 2 – Filming on Site HSE training We’re on site at a global oil and gas company, creating content that will train staff on important health, safety and environment measures. It’s day two. Today, we focused on updating an existing training video around the correct protocol for a safe “boat transfer”. To do this…

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Why live streaming really works

live streaming

Why live streaming really works By Paul Lensen Live streaming is a broadcasting model that uses the internet to provide viewers with audio and video of events in real time. Essentially, it gives you the ability to reach your audience directly on their screens – be it their phones, computers, or tvs – through streamed…

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